PRLog (Press Release) – Aug 20, 2010 – Pet World and Social Media Platform of Jacksonville, Fla., recently partnered to donate the dog hair from Pet World’s grooming department to help clean up the oil from the BP Deepwater Horizon disaster.

Lynn Lamoureux, the owner of Pet World, www.PetWorldPets.com, began collecting shaved hair from her grooming clients to donate to Matter of Trust soon after the disaster began. Since the oil spill in the Gulf of Mexico, Pet World has been sending boxes of hair to make booms to collect the oil. Matter of Trust has 19 warehouses and all of them are full!

Sonja Dyess, President of Social Media Platform, www.smp4you.com is a proud native of Pensacola, Fla. She, along with many other local residents, wanted to do her part to help clean up the oil. While picking up her dog from his grooming appointment, Dyess spoke with Lamoureux and mentioned going home to Pensacola to see first-hand what her hometown beaches looked like. During the conversation, Dyess learned Pet World has been sending hair to Pensacola for booms.

“We wanted to do what we can to help. We already have the hair, and at $15 a box, that is a small price to pay to help preserve Florida’s beautiful beaches,” said Lamoureux.

Lamoureux’s latest donation was three large lawn bags of hair, ready to ship to Pensacola. Dyess volunteered to take the bags herself to Pensacola as she was already going there for business. When dropping the hair off at one of the donation centers in Pensacola, Dyess was told it was the last donation they could accept for now as the warehouses were full. Dyess and Lamoureux are working together to stay in touch with Matter of Trust to find other ways they can help with the oil spill. Lamoureux said, “I’m ready to donate more hair when they are ready to make more booms.”

As owner of a marketing company that specializes in social media marketing, Dyess has been assisting in spreading the word about Matter of Trust online.

“There really isn’t much we can do about what happened, but what we can do is come together to get it cleaned up. It always amazes me that when disaster strikes, people don’t blink an eye, they just get involved and help. My hometown has been through so much, I want to help where I can, when I can,” said Dyess.

The oil spill is far from being cleaned up or forgotten about. For more information about Matter of Trust and how you can help, please visit their website at www.matteroftrust.org.