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Social Media In 2010?

Written by Sonja Dyess

The impact of one-way communications such as magazine ads and commercials aren't the same today as they were in the past. Today more and more companies are practicing two-way communications by engaging their consumers through "social media" by delivering information before they ask for it but also listening to the consumer. The marketing world has changed drastically over the past few years and for a business to survive they need to reevaluate their marketing plans to include social media.

Consumers are becoming more technologically advanced and are easier annoyed with a company's direct marketing strategies. When you company pushes its product it also pushes the average consumer away. To succeed today you must build trust and friendly relationships with your consumers.

Your consumer relationships can be developed by participating in free or low-cost social media applications such as blogs, blogging (video blogging) and podcastings, and social networking platforms like Facebook, Twitter and LinkedIn.

Social Media and Networking sites allow a company to strategically place their conversations and releases engaging consumers with immediate feedback conversations. This significantly increases your company's brand awareness and user engagement. By utilizing these strategically placed conversations your company will grow loyal supporters and build the trust required in today's market.

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New Business Advertising Strategy

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Written by Sonja Dyess

Social media is changing daily the way businesses interact with customers. With the development of social media, companies are interacting with current and potential customers on a more personal level. This personal level of interaction through the use of blogs, networking sites, applications and online publishing to name a few brings marketing to a new level. Prior to the development of social media a business was left with one-way communication with its prospects. This one way communication was unable to develop "personal" relationships with customers. This personal relationship allows companies to gauge their performance within specific campaign techniques. Social media may be one of the biggest changes in business communication since the introduction of mass media. Social media continues to change and requires one to stay abreast of new developments. In Feb 2005 social media use was represented by only 5% of adult internet users. In April of 2009 that number had grown to 46% of adult internet users. Your company could be interacting and gaining personal relationships with 46% of adult users today! While social media is not perceived as a business requirement by some, I feel the numbers speak for themselves.

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Social Media Changing

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Written by Sonja Dyess

Businesses are looking for new ways to reach targeted audiences while at the same time beign cost effective. Social media is changing the way these businesses can create and maintain a core customer relationship. Social media allows a business to engage a highly targeted audience throught the use of online blogs, social networks, online publishers and even applications. A company that intereacts on a personal level with its current and future clients builds a level of trust required in acquiring those customers. A company that utilizes one-way communication, for example, direct mail, spends money targeting a prospective group, but not a targeted group. Each mailing costs the company money. There is no way to guage these campaigns for effectiveness. Utilizing social media, a company builds relationships with customers that are interested in its product and therefore is highly targeted. Social media practices change on a daily basis and continues to grow at an unprecedented rate. In Feb 2005 only 5% of adult internet users engaged in social media. In April 2009, that number increased to 46%! That means that 46% of adult internet users are now engaging in social media. A company can engage these potential customers without incurring any additional cost! Social media is still not viewed by many businesses as a requirement, but the numbers speak for themselves.

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Billboard Advertising

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Written by Sonja Dyess

Over the Thanksgiving holiday, I was driving from Jacksonville, Fla., to Pensacola, Fla., and I noticed there were a ton of empty billboards. I could remember years ago seeing billboard after billboard full of ads, and now they are empty or have vanished. Where did they go? 

Once I arrived at my destination, home, I ,of course, logged on to Facebook.  The next thing I thought was there were all my billboards.  Facebook has its own billboards known as Facebook ads. Times have changed and for the better. Marketing now is much more affordable. Instead of waiting for someone to drive by, and hopefully, see your billboard that costs you $15,000 a month, they go to the internet, put in a great keyword, and there it is. Now don’t get me wrong. A few billboards, like the ones in Time Square, are useful to a point, but if you don’t have massive amounts of cash to fork over, than the point is mute. Another point is Time Square is probably one of the places this can possibly happen, even the billboards that are mobile, i.e. buses and vans with constant changing signs, are basically useless and a waste of money. 

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Why Do I Need Social Media?

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Written by Sonja Dyess

This is a question we are frequently asked.  The answer depends on where you want your business to go and how you want it to grow.  I figured you'd laugh at that.  Everytime we say it, inevitably someone chuckles and says you rhyme...:)  Social Media is marketing to the "tech age".  Roughly 20 years ago, a company's marketing strategy focused on newspapers, magazines, tv and mailers to name a few.  Today, the internet has become a part of daily life.  People spend hours online daily between work and home adn even carry it on their cell phones now!  Imagine the number of people you can get your message to daily with the proper implementation of a social marketing campaign.  In addition to reaching thousands if not millions of viewers instantly is your marketing costs are dramatically cut when utilizing social media avenues to reach you target audience.  From social network sites, such as the familiar "Facebook" to blogs, the possibilities are endless for companies on small budgets to perform as if they had an unlimited one! 

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