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By now you probably realize how powerful Twitter can be for marketing. In order for Twitter to be truly effective, you will need to have a lot of followers. Here's how:

1. Create a great Twitter bio. One of the key factors in whether or not people decide to follow you is the quality of the information in your bio. If you have a relevant website, be sure to include the URL. You only have 160 characters, as opposed to the 140 allowed in tweets, so use them well.

2. If you're just getting started on Twitter, create about 10 interesting, relevant tweets. Give people a reason to follow you.

3. A great way to tweet is to post a link to an interesting article, video or other info you find on the Web. Most such links will be too long for Twitter so go to tinyurl.com to shorten them. All you have to do is copy and paste the old link at this site and it will create a new, short link.

4. You can also tweet quotations that are inspiring or funny. Search the Web using the word "quotes" to find sites that offer them.

5. You can also share YouTube videos. People love them.

6. When you read interesting tweets, re-tweet them to your followers. When you do this, the person you re-tweeted may repay the favor by re-tweeting your tweets to their followers. Some of them may then decide to follow you.

7. Twitter is about being social, so join in some conversations. You can do this by giving people a compliment on one of their tweets and by replying to some of their tweets.

8. Thank people who re-tweet you. Just hit the reply button and send a thank-you note. If you don't thank them, at least some of the time, they will probably stop re-tweeting you and stop following you.

9. Participate in Follow Fridays by recommending others on Twitter to your followers. In turn, many of the people your recommend will then recommend you, which can grow your list of followers.

10. Read the rules of service and obey them. Don't become "aggressive" about following and un-following people. Doing so could get your account suspended.

11. Limit your marketing tweets. Try to keep a ratio of about one marketing tweet for every 10 regular ones.