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Over the Thanksgiving holiday, I was driving from
Once I arrived at my destination, home, I ,of course, logged on to Facebook. The next thing I thought was there were all my billboards. Facebook has its own billboards known as Facebook ads. Times have changed and for the better. Marketing now is much more affordable. Instead of waiting for someone to drive by, and hopefully, see your billboard that costs you $15,000 a month, they go to the internet, put in a great keyword, and there it is. Now don’t get me wrong. A few billboards, like the ones in Time Square, are useful to a point, but if you don’t have massive amounts of cash to fork over, than the point is mute. Another point is Time Square is probably one of the places this can possibly happen, even the billboards that are mobile, i.e. buses and vans with constant changing signs, are basically useless and a waste of money.
Billboards are all over the internet, and they show up based on what you search. How great is that? Another form of billboards are social networking sites. This brings me to what I have been seeing in the news.
I was watching Charles Gibson on the nightly news, and there it was again. One more way social media is a must in today’s economic survival. Businesses are tweeting about their holiday sales, and hospitals are making videos to create awareness of breast cancer. Social media has taken over large and far, therefore, it is not business as usual.
If you plan on surviving in today’s world of business, take in account that you must use social media in various lights. Social media is not only a great marketing tool but a powerful public relations tool. Best Buy uses Twitter to answer complaints, and now their customer satisfaction has increased significantly.
When looking at this year’s marketing budget and marketing plan, this is an area that needs to be pondered and strategically considered.
First of all, these means of advertising could one, not catch folks attention because they are busy driving. Another point is how many folks will pass your billboard before they see it, much less be interested?
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