The impact of one-way communications such as magazine ads and commercials aren't the same today as they were in the past. Today more and more companies are practicing two-way communications by engaging their consumers through "social media" by delivering information before they ask for it but also listening to the consumer. The marketing world has changed drastically over the past few years and for a business to survive they need to reevaluate their marketing plans to include social media.
Consumers are becoming more technologically advanced and are easier annoyed with a company's direct marketing strategies. When you company pushes its product it also pushes the average consumer away. To succeed today you must build trust and friendly relationships with your consumers.
Your consumer relationships can be developed by participating in free or low-cost social media applications such as blogs, blogging (video blogging) and podcastings, and social networking platforms like Facebook, Twitter and LinkedIn.
Social Media and Networking sites allow a company to strategically place their conversations and releases engaging consumers with immediate feedback conversations. This significantly increases your company's brand awareness and user engagement. By utilizing these strategically placed conversations your company will grow loyal supporters and build the trust required in today's market.